Why We Created Viva: A Leotard Brand That Dares to Sparkle Differently

At Viva, we believe a leotard isn’t just something you wear — it’s something you feel. And when it’s designed right, it can transform the way a gymnast carries herself on the mat, on the beam, or in life.

So… why did we start Viva?

Let’s back up a little.

🌍 It Started with Passion — and a Lot of Rhinestones

Viva was born out of love for gymnastics, fashion, and the fierce spirit of young athletes. As a mom of a competitive gymnast, a certified fitness trainer, and an Italian with a serious eye for detail (and sparkle), I couldn’t find leotards that checked all the boxes:

✅ Gorgeous design

✅ Premium quality

✅ Limited edition magic

✅ And rhinestones that didn’t hold back

So, we created them.

Viva Leotards is built for the gymnast who wants to stand out — not just with skills, but with style.

💎 Limited Edition. Unlimited Confidence.

Every Viva leotard is a limited edition design. Once it’s gone, it’s gone. Why? Because we want each gymnast to feel like they own something truly special — not mass-produced, but made with intention.

We focus on premium fabrics, thoughtful details, and the kind of rhinestone work that turns heads (and catches spotlights ✨).

❤️ But It’s More Than Just Leos…

Viva is a community. We’re here to uplift young gymnasts — to help them feel proud of who they are, inside and outside the gym. That’s why our brand is all about:

  Empowering individuality

  Celebrating artistry and strength

  Supporting mental wellness and confidence

  And reminding every gymnast: you don’t need to blend in to belong

🚀 This Is Just the Beginning

We launched with just a few leotards — and they are selling FAST. The response has been incredible, and we’re just getting started.

New collections, exclusive bows, our ambassador program, and more surprises are on the way. We can’t wait to grow this sparkly little universe with all of you.

Thanks for being here. Thanks for believing in Viva. And most of all — thanks for daring to sparkle differently.

Keep sparkling,

Fulvia Dighero

Founder & Creative Director